SEO
Technical foundations, local visibility and ecommerce search strategy that turn organic traffic into repeat revenue.
In short
We build search programmes around revenue, not rankings. Technical health, category architecture, and content velocity work together so your best-margin products are the ones that get found.
The work is shaped around what should become easier, faster or more valuable for your customers and your team.
Technical foundation audit
A full crawl of your site against how search engines actually see it: indexation, canonical logic, redirect chains, template-level duplication, internal link equity and Core Web Vitals. You get a prioritised fix list scored by revenue impact, not by how easy it is to close.
Demand-led architecture
We map real search demand to your catalogue and rebuild category structure around how buyers search, rather than around your internal product taxonomy. This is usually where the largest untapped gains sit for D2C brands.
Content that earns position
Briefs written from SERP analysis and customer language, produced to a publishing calendar you can sustain. Every piece has a defined job: capture demand, answer an objection, or support a money page.
Digital PR and authority
Earned links from genuine editorial coverage. No link farms, no private blog networks, nothing that puts your domain at risk for a short-term ranking bump.
Revenue reporting
A dashboard tied to contribution margin and conversion, not just sessions and rankings. If organic is not producing revenue, we would rather tell you early than hide it behind a traffic chart.
Ongoing protection
Algorithm updates, competitor movement and accidental regressions get caught by monitoring rather than discovered a quarter later in a reporting meeting.
Every workstream has a defined purpose and a result it needs to influence. Choose one to see what it covers.
01 / 04
Technical SEO
Crawlability, Core Web Vitals, structured data and site architecture built for scale.
Discuss this offeringYou know what is happening, what has been learned and which decision comes next.
Diagnostic audit
Two weeks of technical, content and competitive analysis. You receive a prioritised roadmap scored by expected revenue impact, and it is yours whether or not you continue with us.
Foundation fixes
Crawl, indexation and template issues resolved first. These are unglamorous and almost always the highest-return work on the list.
Architecture rebuild
Category and landing page structure realigned to real search demand, with redirects and internal linking handled carefully to protect existing equity.
Content and authority
Publishing calendar begins alongside digital PR outreach. This is the phase where compounding starts.
Measure and iterate
Monthly strategy sessions against revenue metrics. The roadmap is revised on evidence rather than followed blindly.
A selection of engagements where focused work improved a meaningful business result.
Evidence
The numbers, as they were reported.
Non-brand impressions grew through a full seasonal cycle, not a spike.
Clicks and impressions over sixteen months. The shape is the point: the line holds through the off-season instead of falling back to where it started.
Sample data, not a client account
The traffic arrives on category terms, not on the brand name.
Average position per query. Query text is redacted at capture. The position column is the evidence, and the client's keyword set is theirs.
Sample data, not a client account
Users grew year on year with no paid push behind it.
Solid line is the current period, dotted is the same months a year earlier. Organic sessions only.
Sample data, not a client account
Capabilities compound. Most engagements combine two or three, which is why we scope around the outcome rather than the line item.
Share the constraint behind your interest in seo. We will come back with a point of view, not a proposal template.